You have, at most, 3-10 seconds to grab somebody’s attention when they choose to watch your video. That means, in that short amount of time, you have to establish your credibility or risk losing your viewer. Today you’ll learn why most people struggle with this and how to ensure your videos hit the mark every time.
Sure, you have to invest in your business for it to succeed. But the question is, WHERE do you direct that money to get the biggest return on investment? Scott has the answer.
For most companies, I believe that without a strong video strategy, you’re in trouble. But video isn’t the answer for everybody. . .it depends on what makes your company special.
I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.
Let’s break the ice and play Two Truths and a Lie, where Scott explains whose in sales, knowing when to say no, and whether or not sales is hard.