We’ve already established using video as a sales tool makes sense. Now, let’s wrap our head around what matters the most to the two groups of people we must focus our attention on.
How to Get a Response to Your Email – Sell Yourself Fearlessly 011
For most people, using email to communicate with a prospect continues to be more and more frustrating. . .because it’s becoming less and less effective.
In today’s SYF episode, Scott shares his secret email “Subject” that gets a 98% response rate. (Actually, it’s never not worked. . .but 100% seems crazy to most folks.)
How (and When) to Ask for a Referral – Sell Yourself Fearlessly 010
It’s no surprise that referrals are a valuable component to a company’s sales efforts. But when to ask for a referral and what to say can be tricky. Not any more.
The Relationship Myth in Sales – Sell Yourself Fearlessly 009
For as long as I can remember, the sales axiom, “The Key to Sales is Relationships” has been around. But before you can have a relationship with somebody (in business or in your personal life), one thing must happen first.
My Favorite Book on Sales – Sell Yourself Fearlessly 008
You know it’s got to be a great book if Scott has read it in each of the twenty years since it’s been published.
