We’ve already established using video as a sales tool makes sense. Now, let’s wrap our head around what matters the most to the two groups of people we must focus our attention on.
For most people, using email to communicate with a prospect continues to be more and more frustrating. . .because it’s becoming less and less effective.
In today’s SYF episode, Scott shares his secret email “Subject” that gets a 98% response rate. (Actually, it’s never not worked. . .but 100% seems crazy to most folks.)
It’s no surprise that referrals are a valuable component to a company’s sales efforts. But when to ask for a referral and what to say can be tricky. Not any more.
For as long as I can remember, the sales axiom, “The Key to Sales is Relationships” has been around. But before you can have a relationship with somebody (in business or in your personal life), one thing must happen first.
You know it’s got to be a great book if Scott has read it in each of the twenty years since it’s been published.