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Companies and brands are clamoring to attract the attention of the youth and the next generation. From engaged social media campaigns to experiential marketing, finding relevancy with the emerging consumer is top of mind. Gisele Gomes, gender and intercultural consultant, coming to us live from Brazil – talks with Dr Brandi about how to go beyond activating young employees to engaging the young consumer.
Companies and brands are clamoring to attract the attention of the youth and the next generation. From engaged social media campaigns to experiential marketing, finding relevancy with the emerging consumer is top of mind. Gisele Gomes, gender and intercultural consultant, coming to us live from Brazil – talks with Dr. Brandi about how to go beyond activating young employees to engaging the young consumer.
I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.
Let’s break the ice and play Two Truths and a Lie, where Scott explains whose in sales, knowing when to say no, and whether or not sales is hard.
For decades, the authoritarian leader was a sign of strength and prosperity. Today, leadership has been humanized by changes in both employee and consumer expectations and has required leaders to grow, adapt and change their leadership style to remain relevant. Today leaders wrestle between heart and head when they respond to the needs of their stakeholders. What will be the evolution of our leadership skills as we step out of the pandemic? Dr. Brandi Stankovic and guest Antonio Neves, speaker, author and award-winning journalist, discuss anticipating the skillsets needed by leaders to be successful in the new business landscape.
