I find that the start of many sales meetings to be confrontational and/or adversarial. This is not a feature. To solve this problem, I use a technique called “Framing”, which transforms an “us vs. them” vibe to a “we’re all on the same side” vibe by using the power of momentum.

Let’s break the ice and play Two Truths and a Lie, where Scott explains whose in sales, knowing when to say no, and whether or not sales is hard.